Consumer Psychology Insights and their Use for Operational Book Marketing
The aim of this article is to provide first insights on how Consumer Psychology could enhance operational book marketing through book design in particular. After highlighting the current German book market and its highly competitive and fast transforming market situation, the article summarizes rece...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2017-10-01
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| Series: | Expert Journal of Business and Management |
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| Online Access: | http://business.expertjournals.com/23446781-510/ |