Dynamic modeling for apartment brand management in the housing market
A company’s brand can be considered its most valuable asset. The known impact of branding has inspired a number of Korean construction companies to initiate a new marketing strategy, apartment branding, in the competitive market since the 1990s. As a result, the market-leading brands had stronger s...
Main Authors: | Minji Choi, Moonseo Park, Hyun-Soo Lee, Sungjoo Hwang |
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Format: | Article |
Language: | English |
Published: |
Vilnius Gediminas Technical University
2017-12-01
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Series: | International Journal of Strategic Property Management |
Subjects: | |
Online Access: | https://journals.vgtu.lt/index.php/IJSPM/article/view/1791 |
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