Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises?
Nathalie Spielmann and Fabrice Parisot founded Prise de Mousse (PdM), the first and only champagne bar and shop in the Champagne region in France. Capitalizing on the popularity of the Champagne region as the second most visited in France, PdM had become a successful destination for both locals and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2020-06-01
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| Series: | Wine Business Case Research Journal |
| Online Access: | http://wbcrj.scholasticahq.com/article/11874-growing-wine-tourism-in-champagne-is-a-champagne-bar-ready-to-offer-franchises.pdf |