Using the Boxplot analysis in marketing research

Using the Boxplot analysis in marketing research

Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to c...

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Bibliographic Details
Main Author: Constantin Cristinel
Format: Article
Language:English
Published: Transilvania University Press 2018-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Boxplot analysis
marketing research
outlier identification
GDP analysis
instrumental research
extreme values analysis
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/03_CONSTANTIN_C_Boxplot%20analysis.pdf
Description
Summary:Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.
ISSN:2065-2194
2065-2194

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