Using the Boxplot analysis in marketing research

Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to c...

Full description

Bibliographic Details
Main Author: Constantin Cristinel
Format: Article
Language:English
Published: Transilvania University Press 2018-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/03_CONSTANTIN_C_Boxplot%20analysis.pdf
id doaj-8c2f5037acee46a492bd559a0d3ddaf2
record_format Article
spelling doaj-8c2f5037acee46a492bd559a0d3ddaf22020-11-24T20:55:13ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942018-01-0110(59)22128Using the Boxplot analysis in marketing researchConstantin Cristinel0Transilvania University of Brasov, Romania Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/03_CONSTANTIN_C_Boxplot%20analysis.pdfBoxplot analysismarketing researchoutlier identificationGDP analysisinstrumental researchextreme values analysis
collection DOAJ
language English
format Article
sources DOAJ
author Constantin Cristinel
spellingShingle Constantin Cristinel
Using the Boxplot analysis in marketing research
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Boxplot analysis
marketing research
outlier identification
GDP analysis
instrumental research
extreme values analysis
author_facet Constantin Cristinel
author_sort Constantin Cristinel
title Using the Boxplot analysis in marketing research
title_short Using the Boxplot analysis in marketing research
title_full Using the Boxplot analysis in marketing research
title_fullStr Using the Boxplot analysis in marketing research
title_full_unstemmed Using the Boxplot analysis in marketing research
title_sort using the boxplot analysis in marketing research
publisher Transilvania University Press
series Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn 2065-2194
2065-2194
publishDate 2018-01-01
description Taking into account the needs of decision makers inside the companies, marketing research is meant to provide the best information that really can to help the adoption of thebest decisions. In this respect a lot of methods of data analysis can be used but the researcher has to choose those results that minimize the errors. This paper proposes an instrumental research regarding the using of Boxplot analysis to identify certain outliers that can alter the information. In order to attain the objective of this research, we exemplified the Boxplot analysis on data related to the GDP recorded in 2014 by Romanian counties.
topic Boxplot analysis
marketing research
outlier identification
GDP analysis
instrumental research
extreme values analysis
url http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/03_CONSTANTIN_C_Boxplot%20analysis.pdf
work_keys_str_mv AT constantincristinel usingtheboxplotanalysisinmarketingresearch
_version_ 1716792126335877120