Sustained Participation in Virtual Communities from a Self-Determination Perspective

Customers’ participation and contribution are vital to the sustainability of virtual communities (VCs) platform while people have many options to freely surf on the Internet. Sustained participation, instead of initial participation, is more meaningful to virtual communities’ sus...

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Bibliographic Details
Main Author: Zhe Zhang
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/23/6547