Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence
The goal of this research was to build a model that evaluates the influence of affective commitment, high-sacrifice commitment, and satisfaction on the customers’ word-of-mouth concerning an online retailer. Two word-of-mouth dimensions were considered: volume and valence. A survey was adm...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-02-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/11/3/814 |