Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian

Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian

The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questi...

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Main Author: Kussudyarsana Kussudyarsana
Format: Article
Language:English
Published: Muhammadiyah University Press 2016-08-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/2365
id doaj-8ce16c9201524620af1b8c04d9d24834
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spelling doaj-8ce16c9201524620af1b8c04d9d248342020-11-24T22:54:25ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042016-08-011148561816Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan UtilitarianKussudyarsana Kussudyarsana0Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta Telp. (0271) 717417 ext 211 Jl. A. Yani Pabelan Kartasura SurakartaThe objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price.  The study also found that there was significance differences of perception of price among local and foreign brand.http://journals.ums.ac.id/index.php/benefit/article/view/2365Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand
collection DOAJ
language English
format Article
sources DOAJ
author Kussudyarsana Kussudyarsana
spellingShingle Kussudyarsana Kussudyarsana
Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
Benefit Jurnal Manajemen dan Bisnis
Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand
author_facet Kussudyarsana Kussudyarsana
author_sort Kussudyarsana Kussudyarsana
title Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
title_short Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
title_full Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
title_fullStr Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
title_full_unstemmed Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
title_sort persepsi konsumen atas merek lokal dan asing pada kategori produk hedonik dan utilitarian
publisher Muhammadiyah University Press
series Benefit Jurnal Manajemen dan Bisnis
issn 1410-4571
2541-2604
publishDate 2016-08-01
description The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price.  The study also found that there was significance differences of perception of price among local and foreign brand.
topic Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand
url http://journals.ums.ac.id/index.php/benefit/article/view/2365
work_keys_str_mv AT kussudyarsanakussudyarsana persepsikonsumenatasmereklokaldanasingpadakategoriprodukhedonikdanutilitarian
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