Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian

The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questi...

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Bibliographic Details
Main Author: Kussudyarsana Kussudyarsana
Format: Article
Language:English
Published: Muhammadiyah University Press 2016-08-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/2365

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