The Role of Price in Deciding to Purchase Ready-to-Drink Tea
The purpose of this research is to test the factors that influence the decision to purchase The Pucuk Harum tea. There are three variables tested: brand image, price and product quality. The questionnaire was delivered to 100 @pucukharumid consumers and bootstrapped for a 500 data sample. The findin...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2018-10-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/428 |
