Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and cla...

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Bibliographic Details
Main Authors: Chouaib DAKOUAN, Redouane BENABDELOUAHED, Hajar ANABIR
Format: Article
Language:English
Published: Sprint Investify 2019-01-01
Series:Expert Journal of Marketing
Subjects:
Outbound Marketing
Inbound Marketing
Digital Marketing
Marketing Strategy
Online Marketing
Online Access:http://marketing.expertjournals.com/23446773-701/
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spelling doaj-8d1d60f543c242ed84db77f9a2d2d80d2020-11-25T01:00:57ZengSprint InvestifyExpert Journal of Marketing2344-67732019-01-017116Inbound Marketing vs. Outbound Marketing: Independent or Complementary StrategiesChouaib DAKOUAN0Redouane BENABDELOUAHED1Hajar ANABIR 2Hassan II University, MoroccoHassan II University, MoroccoHassan II University, MoroccoThis article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.http://marketing.expertjournals.com/23446773-701/Outbound MarketingInbound MarketingDigital MarketingMarketing StrategyOnline Marketing
collection DOAJ
language English
format Article
sources DOAJ
author Chouaib DAKOUAN
Redouane BENABDELOUAHED
Hajar ANABIR
spellingShingle Chouaib DAKOUAN
Redouane BENABDELOUAHED
Hajar ANABIR
Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
Expert Journal of Marketing
Outbound Marketing
Inbound Marketing
Digital Marketing
Marketing Strategy
Online Marketing
author_facet Chouaib DAKOUAN
Redouane BENABDELOUAHED
Hajar ANABIR
author_sort Chouaib DAKOUAN
title Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
title_short Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
title_full Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
title_fullStr Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
title_full_unstemmed Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
title_sort inbound marketing vs. outbound marketing: independent or complementary strategies
publisher Sprint Investify
series Expert Journal of Marketing
issn 2344-6773
publishDate 2019-01-01
description This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.
topic Outbound Marketing
Inbound Marketing
Digital Marketing
Marketing Strategy
Online Marketing
url http://marketing.expertjournals.com/23446773-701/
work_keys_str_mv AT chouaibdakouan inboundmarketingvsoutboundmarketingindependentorcomplementarystrategies
AT redouanebenabdelouahed inboundmarketingvsoutboundmarketingindependentorcomplementarystrategies
AT hajaranabir inboundmarketingvsoutboundmarketingindependentorcomplementarystrategies
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