Applying decision tree models to SMEs: A statistics-based model for customer relationship management

Applying decision tree models to SMEs: A statistics-based model for customer relationship management

Customer Relationship Management (CRM) has been an important part of enterprise decision-making and management. In this regard, Decision Tree (DT) models are the most common tools for investigating CRM and providing an appropriate support for the implementation of CRM systems. Yet, this method does...

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Bibliographic Details
Main Authors: Ayad Hendalianpour, Jafar Razmi, Arefe Rameshi Sarvestani
Format: Article
Language:English
Published: Growing Science 2016-07-01
Series:Management Science Letters
Subjects:
Customer Relationship Management (CRM)
SMEs
Decision tree
C&RT
C4.5
ID3
Online Access:http://www.growingscience.com/msl/Vol6/msl_2016_30.pdf

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