Organization of international sporting events as a country’s promotional economic image tool
The article concentrates on the important aspect of image in a country’s political and economic objectives and deals with the role of sports in managing countries as brands. Analyzing the biggest sporting events in the world, such as the Olympic Games, football (soccer) championships and others, aut...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2008-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/80975 |