Arts venture creation at the Autonomous University of Chihuahua-Mexico

• Main Author: Luis Alejandro García Ruíz
• Format: Article
• Language: English
• Published: Instituto Tecnológico Metropolitano - ITM 2018-07-01
• Series: Trilogia
• Subjects: venture creation; arts; study program; Chihuahua; public university
• Online Access: https://revistas.itm.edu.co/index.php/trilogia/article/view/1016/971

This educational intervention was carried out in the Arts Faculty of the Autonomous University of Chihuahua to provide training in entrepreneurship to undergraduate students and alumni from the bachelor programs in arts. Their careers present low occupational prestige due to the context of the city of Chihuahua and the conditions of study programs that prepare them for an environment that does not hire young people, such as government agencies for culture and arts education. Based on the analysis of surveys, specialized literature, the contents of study programs and direct observation, an online course was created to help students and graduates learn about administration, marketing, and human capital by themselves. Due to its minimal impact, face-to-face courses were implemented so students could develop business projects and, subsequently, access soft credits. The need to create productive projects since undergraduate stages is an imminent result of government policies aimed at self-employment, recurrent economic crises, and the reduction in quality jobs.