Handling negative mentions on social media channels using deep learning
Social media channels such as social networks, forum or online blogs have been emerging as major sources from which brands can gather user opinions about their products, especially the negative mentions. This kind of task, popular known as sentiment analysis, has been addressed recently by many deep...
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doaj-8ea704ebcc1b4c3897da6ce83a3627032020-11-25T00:37:35ZengTaylor & Francis GroupJournal of Information and Telecommunication2475-18392475-18472019-07-013327129310.1080/24751839.2019.15656521565652Handling negative mentions on social media channels using deep learningKhuong Vo0Tri Nguyen1Dang Pham2Mao Nguyen3Minh Truong4Dinh Nguyen5Tho Quan6YouNet GroupYouNet GroupYouNet GroupYouNet GroupYouNet GroupVietnam National University – HCMCVietnam National University – HCMCSocial media channels such as social networks, forum or online blogs have been emerging as major sources from which brands can gather user opinions about their products, especially the negative mentions. This kind of task, popular known as sentiment analysis, has been addressed recently by many deep learning approaches. However, negative mentions on social media have their own language characteristics which require certain adaptation and improvement from existing works for better performance. In this paper, we propose a new architecture for handling negative mentions on social media channels. As compared to the architecture published in our previous work, we expose substantial change in the combination manner of deep neural network layers for better training and classification performance on social-oriented messages. We also propose the way to re-train the pre-trained embedded words for better reflect sentiment terms, introducing the resultant sentimentally-embedded word vectors. Finally, we introduce the concept of a penalty matrix which incurs more reasonable loss function when handling negative mentions. Our experiments on real datasets demonstrated significant improvement.http://dx.doi.org/10.1080/24751839.2019.1565652Sentiment analysiscrisis managementdeep learningword embeddingconvolutional neural networkrecurrent neural networkloss function |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Khuong Vo Tri Nguyen Dang Pham Mao Nguyen Minh Truong Dinh Nguyen Tho Quan |
spellingShingle |
Khuong Vo Tri Nguyen Dang Pham Mao Nguyen Minh Truong Dinh Nguyen Tho Quan Handling negative mentions on social media channels using deep learning Journal of Information and Telecommunication Sentiment analysis crisis management deep learning word embedding convolutional neural network recurrent neural network loss function |
author_facet |
Khuong Vo Tri Nguyen Dang Pham Mao Nguyen Minh Truong Dinh Nguyen Tho Quan |
author_sort |
Khuong Vo |
title |
Handling negative mentions on social media channels using deep learning |
title_short |
Handling negative mentions on social media channels using deep learning |
title_full |
Handling negative mentions on social media channels using deep learning |
title_fullStr |
Handling negative mentions on social media channels using deep learning |
title_full_unstemmed |
Handling negative mentions on social media channels using deep learning |
title_sort |
handling negative mentions on social media channels using deep learning |
publisher |
Taylor & Francis Group |
series |
Journal of Information and Telecommunication |
issn |
2475-1839 2475-1847 |
publishDate |
2019-07-01 |
description |
Social media channels such as social networks, forum or online blogs have been emerging as major sources from which brands can gather user opinions about their products, especially the negative mentions. This kind of task, popular known as sentiment analysis, has been addressed recently by many deep learning approaches. However, negative mentions on social media have their own language characteristics which require certain adaptation and improvement from existing works for better performance. In this paper, we propose a new architecture for handling negative mentions on social media channels. As compared to the architecture published in our previous work, we expose substantial change in the combination manner of deep neural network layers for better training and classification performance on social-oriented messages. We also propose the way to re-train the pre-trained embedded words for better reflect sentiment terms, introducing the resultant sentimentally-embedded word vectors. Finally, we introduce the concept of a penalty matrix which incurs more reasonable loss function when handling negative mentions. Our experiments on real datasets demonstrated significant improvement. |
topic |
Sentiment analysis crisis management deep learning word embedding convolutional neural network recurrent neural network loss function |
url |
http://dx.doi.org/10.1080/24751839.2019.1565652 |
work_keys_str_mv |
AT khuongvo handlingnegativementionsonsocialmediachannelsusingdeeplearning AT tringuyen handlingnegativementionsonsocialmediachannelsusingdeeplearning AT dangpham handlingnegativementionsonsocialmediachannelsusingdeeplearning AT maonguyen handlingnegativementionsonsocialmediachannelsusingdeeplearning AT minhtruong handlingnegativementionsonsocialmediachannelsusingdeeplearning AT dinhnguyen handlingnegativementionsonsocialmediachannelsusingdeeplearning AT thoquan handlingnegativementionsonsocialmediachannelsusingdeeplearning |
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1725300632693243904 |