Assessing Reception and Individual Responses to Media Messages: Relevance, Computer Techniques, Quality and Analysis of Real-Time Response Measurements
Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2013-07-01
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| Series: | Essachess |
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| Online Access: | http://www.essachess.com/index.php/jcs/article/view/201/219 |