Increasing visibility and discoverability of scholarly publications with academic search engine optimization
With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to fi...
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2021-03-01
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doaj-9018a2aebbcd443186ff6842b65a1e6c2021-04-27T07:23:48ZengUbiquity PressInsights: The UKSG Journal 2048-77542021-03-0134110.1629/uksg.534484Increasing visibility and discoverability of scholarly publications with academic search engine optimizationLisa Schilhan0Christian Kaier1Karin Lackner2Head of Publication Services, University of GrazLibrarian Publication Services, University of GrazLibrarian Publication Services & Information Services, University of GrazWith the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to find and, ideally, cited more often. This article is meant to support authors in making their scholarly publications more visible. It provides basic information on ranking mechanisms as well as tips and tricks on how to improve the findability of scholarly publications while also pointing out the limits of optimization. This article, authored by three scholarly communications librarians, draws on their experience of hosting journals, providing workshops for researchers and individual publication support, as well as on their investigations of the ranking algorithms of search engines and databases.https://insights.uksg.org/articles/534academic search engine optimizationscholarly publishingfindabilitydiscoverabilityscholarly communicationdissemination |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Lisa Schilhan Christian Kaier Karin Lackner |
spellingShingle |
Lisa Schilhan Christian Kaier Karin Lackner Increasing visibility and discoverability of scholarly publications with academic search engine optimization Insights: The UKSG Journal academic search engine optimization scholarly publishing findability discoverability scholarly communication dissemination |
author_facet |
Lisa Schilhan Christian Kaier Karin Lackner |
author_sort |
Lisa Schilhan |
title |
Increasing visibility and discoverability of scholarly publications with academic search engine optimization |
title_short |
Increasing visibility and discoverability of scholarly publications with academic search engine optimization |
title_full |
Increasing visibility and discoverability of scholarly publications with academic search engine optimization |
title_fullStr |
Increasing visibility and discoverability of scholarly publications with academic search engine optimization |
title_full_unstemmed |
Increasing visibility and discoverability of scholarly publications with academic search engine optimization |
title_sort |
increasing visibility and discoverability of scholarly publications with academic search engine optimization |
publisher |
Ubiquity Press |
series |
Insights: The UKSG Journal |
issn |
2048-7754 |
publishDate |
2021-03-01 |
description |
With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to find and, ideally, cited more often. This article is meant to support authors in making their scholarly publications more visible. It provides basic information on ranking mechanisms as well as tips and tricks on how to improve the findability of scholarly publications while also pointing out the limits of optimization. This article, authored by three scholarly communications librarians, draws on their experience of hosting journals, providing workshops for researchers and individual publication support, as well as on their investigations of the ranking algorithms of search engines and databases. |
topic |
academic search engine optimization scholarly publishing findability discoverability scholarly communication dissemination |
url |
https://insights.uksg.org/articles/534 |
work_keys_str_mv |
AT lisaschilhan increasingvisibilityanddiscoverabilityofscholarlypublicationswithacademicsearchengineoptimization AT christiankaier increasingvisibilityanddiscoverabilityofscholarlypublicationswithacademicsearchengineoptimization AT karinlackner increasingvisibilityanddiscoverabilityofscholarlypublicationswithacademicsearchengineoptimization |
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1721506118934462464 |