Social Interactions Sparked by Pictorial Warnings on Cigarette Packs
The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers’ social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot S...
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doaj-903e62e2641c4751a09e85cd9cf512f62020-11-24T22:34:34ZengMDPI AGInternational Journal of Environmental Research and Public Health1660-46012015-10-011210131951320810.3390/ijerph121013195ijerph121013195Social Interactions Sparked by Pictorial Warnings on Cigarette PacksMarissa G. Hall0Kathryn Peebles1Laura E. Bach2Seth M. Noar3Kurt M. Ribisl4Noel T. Brewer5Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USADepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USADepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USALineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC 27599, USADepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USADepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USAThe Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers’ social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p < 0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior.http://www.mdpi.com/1660-4601/12/10/13195Pictorial warningsgraphic warningssmokinghealth communicationssocial interactions |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Marissa G. Hall Kathryn Peebles Laura E. Bach Seth M. Noar Kurt M. Ribisl Noel T. Brewer |
spellingShingle |
Marissa G. Hall Kathryn Peebles Laura E. Bach Seth M. Noar Kurt M. Ribisl Noel T. Brewer Social Interactions Sparked by Pictorial Warnings on Cigarette Packs International Journal of Environmental Research and Public Health Pictorial warnings graphic warnings smoking health communications social interactions |
author_facet |
Marissa G. Hall Kathryn Peebles Laura E. Bach Seth M. Noar Kurt M. Ribisl Noel T. Brewer |
author_sort |
Marissa G. Hall |
title |
Social Interactions Sparked by Pictorial Warnings on Cigarette Packs |
title_short |
Social Interactions Sparked by Pictorial Warnings on Cigarette Packs |
title_full |
Social Interactions Sparked by Pictorial Warnings on Cigarette Packs |
title_fullStr |
Social Interactions Sparked by Pictorial Warnings on Cigarette Packs |
title_full_unstemmed |
Social Interactions Sparked by Pictorial Warnings on Cigarette Packs |
title_sort |
social interactions sparked by pictorial warnings on cigarette packs |
publisher |
MDPI AG |
series |
International Journal of Environmental Research and Public Health |
issn |
1660-4601 |
publishDate |
2015-10-01 |
description |
The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers’ social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p < 0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior. |
topic |
Pictorial warnings graphic warnings smoking health communications social interactions |
url |
http://www.mdpi.com/1660-4601/12/10/13195 |
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