Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors
Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distributio...
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Online Access: | http://www.mdpi.com/2071-1050/2/3/742/ |
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doaj-90958b5003d748c39c4f551696b33f9a2020-11-25T00:25:43ZengMDPI AGSustainability2071-10502010-03-012374275610.3390/su2030742Locally Grown Foods and Farmers Markets: Consumer Attitudes and BehaviorsSusan B. SmalleyR. Brent RossKathryn ColasantiDavid ConnerFarm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability. http://www.mdpi.com/2071-1050/2/3/742/MichiganProbit analysismarketing strategies |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Susan B. Smalley R. Brent Ross Kathryn Colasanti David Conner |
spellingShingle |
Susan B. Smalley R. Brent Ross Kathryn Colasanti David Conner Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors Sustainability Michigan Probit analysis marketing strategies |
author_facet |
Susan B. Smalley R. Brent Ross Kathryn Colasanti David Conner |
author_sort |
Susan B. Smalley |
title |
Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors |
title_short |
Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors |
title_full |
Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors |
title_fullStr |
Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors |
title_full_unstemmed |
Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors |
title_sort |
locally grown foods and farmers markets: consumer attitudes and behaviors |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2010-03-01 |
description |
Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii) distribution at farmers markets, can directly enhance food system sustainability by improving farm profitability and long-term viability, as well as contributing to an array of ancillary benefits. We present results of a representative Michigan telephone survey, which measured consumers’ perceptions and behaviors around local foods and farmers markets. We discuss the implications of our findings on greater farm profitability. We conclude with suggestions for future research to enhance the contributions of locally grown foods and farmers markets to overall food system sustainability. |
topic |
Michigan Probit analysis marketing strategies |
url |
http://www.mdpi.com/2071-1050/2/3/742/ |
work_keys_str_mv |
AT susanbsmalley locallygrownfoodsandfarmersmarketsconsumerattitudesandbehaviors AT rbrentross locallygrownfoodsandfarmersmarketsconsumerattitudesandbehaviors AT kathryncolasanti locallygrownfoodsandfarmersmarketsconsumerattitudesandbehaviors AT davidconner locallygrownfoodsandfarmersmarketsconsumerattitudesandbehaviors |
_version_ |
1725347303722582016 |