Destination image in Serbian youth ecotourism
Almost half of domestic overnight stays in Serbia in 2019 were made in just five destinations, indicating the need for mitigation of such regional imbalances, particularly given the positive economic effects of domestic tourism. Large number of protected areas in Serbia provide opportunitie...
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Serbian Geographical Society
2020-01-01
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Online Access: | http://www.doiserbia.nb.rs/img/doi/0350-3593/2020/0350-35932002107T.pdf |
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doaj-91953cbd59cc4393a06273b4c342d6f92021-02-05T08:10:53ZengSerbian Geographical SocietyGlasnik Srpskog Geografskog Društva0350-35932406-078X2020-01-01100210712810.2298/GSGD2002107T0350-35932002107TDestination image in Serbian youth ecotourismTodorović Nikola0Belij-Radin Marija1University of Belgrade, Faculty of Geography, SerbiaUniversity of Belgrade, Faculty of Geography, SerbiaAlmost half of domestic overnight stays in Serbia in 2019 were made in just five destinations, indicating the need for mitigation of such regional imbalances, particularly given the positive economic effects of domestic tourism. Large number of protected areas in Serbia provide opportunities for ecotourism development, which would make domestic tourist flows more disperse. Despite the important role of destination image in ecotourism development, previous studies of Serbian ecotourism did not focus on this construct. The aim of this study is to advance the knowledge about cognitive and affective image components of Serbian ecotourism destinations, including the role of socio-demographic characteristics and travelling behaviour on these representations. Youth, i.e., student population, represents the target group of the study. Five factors of the cognitive image were identified - General, Hospitality and Safety, Culture, Affordability and Nature. Hypotheses testing showed that cognitive perceptions varied in relation to the destination type and to some extent to previous visitation and gender, while affective responses varied in relation to gender and partially to the destination type and recent domestic travel experience. These findings provide theoretical contributions to ecotourism destination image research and practical implications for the destination managers and national policymakers.http://www.doiserbia.nb.rs/img/doi/0350-3593/2020/0350-35932002107T.pdfdestination imageecotourismdomestic tourismserbia |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Todorović Nikola Belij-Radin Marija |
spellingShingle |
Todorović Nikola Belij-Radin Marija Destination image in Serbian youth ecotourism Glasnik Srpskog Geografskog Društva destination image ecotourism domestic tourism serbia |
author_facet |
Todorović Nikola Belij-Radin Marija |
author_sort |
Todorović Nikola |
title |
Destination image in Serbian youth ecotourism |
title_short |
Destination image in Serbian youth ecotourism |
title_full |
Destination image in Serbian youth ecotourism |
title_fullStr |
Destination image in Serbian youth ecotourism |
title_full_unstemmed |
Destination image in Serbian youth ecotourism |
title_sort |
destination image in serbian youth ecotourism |
publisher |
Serbian Geographical Society |
series |
Glasnik Srpskog Geografskog Društva |
issn |
0350-3593 2406-078X |
publishDate |
2020-01-01 |
description |
Almost half of domestic overnight stays in Serbia in 2019 were made in just
five destinations, indicating the need for mitigation of such regional
imbalances, particularly given the positive economic effects of domestic
tourism. Large number of protected areas in Serbia provide opportunities for
ecotourism development, which would make domestic tourist flows more
disperse. Despite the important role of destination image in ecotourism
development, previous studies of Serbian ecotourism did not focus on this
construct. The aim of this study is to advance the knowledge about cognitive
and affective image components of Serbian ecotourism destinations, including
the role of socio-demographic characteristics and travelling behaviour on
these representations. Youth, i.e., student population, represents the
target group of the study. Five factors of the cognitive image were
identified - General, Hospitality and Safety, Culture, Affordability and
Nature. Hypotheses testing showed that cognitive perceptions varied in
relation to the destination type and to some extent to previous visitation
and gender, while affective responses varied in relation to gender and
partially to the destination type and recent domestic travel experience.
These findings provide theoretical contributions to ecotourism destination
image research and practical implications for the destination managers and
national policymakers. |
topic |
destination image ecotourism domestic tourism serbia |
url |
http://www.doiserbia.nb.rs/img/doi/0350-3593/2020/0350-35932002107T.pdf |
work_keys_str_mv |
AT todorovicnikola destinationimageinserbianyouthecotourism AT belijradinmarija destinationimageinserbianyouthecotourism |
_version_ |
1724284009532358656 |