The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment
The article is aimed at researching the determinants of success and divergent aspects of the development of startup companies in the modern global business environment in order to substantiate effective technologies for their development. Thus, the global vector of economic, technological, socio-cul...
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-08-01
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Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-8_0-pages-6_12.pdf |
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doaj-91adf321872e4038b46917b0217ca13a2021-09-27T06:54:33ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2021-08-01852361210.32983/2222-4459-2021-8-6-12The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business EnvironmentHalakhova Tetiana O.0https://orcid.org/0000-0002-0600-1886Yevdochenko Olena O.1https://orcid.org/0000-0002-2021-4116Kyslytsyna Olga V. 2https://orcid.org/0000-0003-0117-0274Kyiv National Economic University named after V. HetmanKyiv National Economic University named after V. HetmanKyiv National Economic University named after V. HetmanThe article is aimed at researching the determinants of success and divergent aspects of the development of startup companies in the modern global business environment in order to substantiate effective technologies for their development. Thus, the global vector of economic, technological, socio-cultural development determines the emergence of progressive economic concepts, which are currently represented by the following formulations: digital economy, gig economy, knowledge economy, service economy, innovative and creative economy, sharing economy, etc. The authors analyzed two significant criteria that are most common in determining a startup company: innovative product and rapid growth rate. A comparative analysis of both startup-based and traditional business was carried out, which allowed to outline key divergent aspects of these concepts, namely: local and global ambitions; scalability of business; product innovativeness; information and digital technologies; trajectory of successful development; commercial interests; organizational structure; business model transformation; business ecosystems, etc. The authors analyzed key determinants of success and failures of startup projects based on the following criteria: idea, business model, launch time, team, marketing strategy, investment, system of mission, goals, and values. Prospects for further research in the context of the development of startup companies in the modern business environment are the systematization of successful cases and the development of certain mechanisms for improving the efficiency of activities of startup companies.https://www.business-inform.net/export_pdf/business-inform-2021-8_0-pages-6_12.pdfstartupinnovative productstartup companystartup economy |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Halakhova Tetiana O. Yevdochenko Olena O. Kyslytsyna Olga V. |
spellingShingle |
Halakhova Tetiana O. Yevdochenko Olena O. Kyslytsyna Olga V. The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment Bìznes Inform startup innovative product startup company startup economy |
author_facet |
Halakhova Tetiana O. Yevdochenko Olena O. Kyslytsyna Olga V. |
author_sort |
Halakhova Tetiana O. |
title |
The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment |
title_short |
The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment |
title_full |
The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment |
title_fullStr |
The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment |
title_full_unstemmed |
The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment |
title_sort |
determinants of success and divergent aspects of the startup companies development in the global business environment |
publisher |
Research Centre of Industrial Problems of Development of NAS of Ukraine |
series |
Bìznes Inform |
issn |
2222-4459 2311-116X |
publishDate |
2021-08-01 |
description |
The article is aimed at researching the determinants of success and divergent aspects of the development of startup companies in the modern global business environment in order to substantiate effective technologies for their development. Thus, the global vector of economic, technological, socio-cultural development determines the emergence of progressive economic concepts, which are currently represented by the following formulations: digital economy, gig economy, knowledge economy, service economy, innovative and creative economy, sharing economy, etc. The authors analyzed two significant criteria that are most common in determining a startup company: innovative product and rapid growth rate. A comparative analysis of both startup-based and traditional business was carried out, which allowed to outline key divergent aspects of these concepts, namely: local and global ambitions; scalability of business; product innovativeness; information and digital technologies; trajectory of successful development; commercial interests; organizational structure; business model transformation; business ecosystems, etc. The authors analyzed key determinants of success and failures of startup projects based on the following criteria: idea, business model, launch time, team, marketing strategy, investment, system of mission, goals, and values. Prospects for further research in the context of the development of startup companies in the modern business environment are the systematization of successful cases and the development of certain mechanisms for improving the efficiency of activities of startup companies. |
topic |
startup innovative product startup company startup economy |
url |
https://www.business-inform.net/export_pdf/business-inform-2021-8_0-pages-6_12.pdf |
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