A Study on the Effects of Cargo Services on Consumer Behavior

• Main Author: Gulhan DURAN
• Format: Article
• Language: English
• Published: Strategic Public Management Journal 2017-05-01
• Series: Strategic Public Management Journal
• Subjects: Logistic; Cargo Services; Consumer Behaviors
• Online Access: http://dergipark.gov.tr/download/article-file/318220

Cargo services, as one of the most important transportation activities of nowadays, affect consumer behaviors, customer satisfaction and service quality. Increasing trade volume and general structure of logistic sector which takes the foreground of transportation activity, importance of the sector, its contribution to the economy is researched and its effects on consumer behavior has been tried to be evaluated. Research has been made in Burdur province on 450 students in various departments of Mehmet Akif Ersoy University by means of a survey with a questionnaire form created. Results have been interpreted after a statistical analysis. It has been determined that there is a significant relationship among logistic value, reliability and economic cost on consumer behavior, and the levels of age and income affect the significance.