Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image
Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceive...
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doaj-926892fd72f54fc4aeb9f50a543b3aa02020-11-25T03:55:06ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942019-07-01144613716410.22054/TMS.2019.10430Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination ImageBahram Ranjbarian 0Mohammad Ghaffari 1Amin Taslimi Baboli 2 Professor, Department of Business Administration, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran.university of Tehran, College of Farabi, Faculty of management and accountingPh.D. Graduate in Economics, Faculty of Economics and Management, Tabriz University, Tabriz, Iran.Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceived risks on the desire to revisit the tourism destination with the mediating role the mental image of the tourism destination image. The statistical population of the study consisted of those foreign tourists who traveled to Isfahan city in November 2015. A sample of 300 people was selected from this population by simple random sampling. To collect data, a questionnaire containing 38 questions was designed. Then, descriptive and inferential statistics were used to examine the research data and test the hypotheses. According to the findings, tourist perceived risk was classified into four groups of political, economic, hygiene and socio-cultural risks. Also, the mental image of the tourist destination can be divided into three dimensions: affective, cognitive, and conative. Furthermore, the research findings showed that perceived political, health, economic and socio-cultural risks have a significant effect on the desire to revisit the destination of tourism with the mediating role of the affective, cognitive, and conative image of the tourist destination perceived risks tourism destination image tourism destination revisit intention |
collection |
DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Bahram Ranjbarian Mohammad Ghaffari Amin Taslimi Baboli |
spellingShingle |
Bahram Ranjbarian Mohammad Ghaffari Amin Taslimi Baboli Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image Muṭāli̒āt-i Mudīriyyat-i Gardishgarī perceived risks tourism destination image tourism destination revisit intention |
author_facet |
Bahram Ranjbarian Mohammad Ghaffari Amin Taslimi Baboli |
author_sort |
Bahram Ranjbarian |
title |
Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image |
title_short |
Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image |
title_full |
Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image |
title_fullStr |
Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image |
title_full_unstemmed |
Explaining the Effect of Tourist's Perceived Risks on the Desire to Revisit the Tourism Destination with Mediating Role of Tourism Destination Image |
title_sort |
explaining the effect of tourist's perceived risks on the desire to revisit the tourism destination with mediating role of tourism destination image |
publisher |
Allameh Tabataba'i University Press |
series |
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
issn |
2322-3294 |
publishDate |
2019-07-01 |
description |
Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceived risks on the desire to revisit the tourism destination with the mediating role the mental image of the tourism destination image. The statistical population of the study consisted of those foreign tourists who traveled to Isfahan city in November 2015. A sample of 300 people was selected from this population by simple random sampling. To collect data, a questionnaire containing 38 questions was designed. Then, descriptive and inferential statistics were used to examine the research data and test the hypotheses. According to the findings, tourist perceived risk was classified into four groups of political, economic, hygiene and socio-cultural risks. Also, the mental image of the tourist destination can be divided into three dimensions: affective, cognitive, and conative. Furthermore, the research findings showed that perceived political, health, economic and socio-cultural risks have a significant effect on the desire to revisit the destination of tourism with the mediating role of the affective, cognitive, and conative image of the tourist destination
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topic |
perceived risks tourism destination image tourism destination revisit intention |
work_keys_str_mv |
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