The Marketing Problems of Food Markets in Georgia
In the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, c...
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2017-09-01
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doaj-9299e1f96fce4b109b62128e9fa4d52c2020-11-25T01:57:48ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2017-09-0164763538The Marketing Problems of Food Markets in GeorgiaMamuladze Gela A. 0Doctor of Sciences (Economics), Professor, Batumi Shota Rustaveli State UniversityIn the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, can produce environmentally friendly products in an amount that will almost entirely satisfy the home market demand, the part of it is possible to export. The State plays an important role in the development of the agricultural sector, but there is also the need to pay special attention to formation of the correct marketing strategies, in order to define the company’s prospects for the development and provide the assessment of innovation potential.http://www.business-inform.net/export_pdf/business-inform-2017-9_0-pages-35_38.pdfgrocery marketfood marketingagribusinesscompetitivenessGeorgia |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mamuladze Gela A. |
spellingShingle |
Mamuladze Gela A. The Marketing Problems of Food Markets in Georgia Bìznes Inform grocery market food marketing agribusiness competitiveness Georgia |
author_facet |
Mamuladze Gela A. |
author_sort |
Mamuladze Gela A. |
title |
The Marketing Problems of Food Markets in Georgia |
title_short |
The Marketing Problems of Food Markets in Georgia |
title_full |
The Marketing Problems of Food Markets in Georgia |
title_fullStr |
The Marketing Problems of Food Markets in Georgia |
title_full_unstemmed |
The Marketing Problems of Food Markets in Georgia |
title_sort |
marketing problems of food markets in georgia |
publisher |
Research Centre of Industrial Problems of Development of NAS of Ukraine |
series |
Bìznes Inform |
issn |
2222-4459 2311-116X |
publishDate |
2017-09-01 |
description |
In the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, can produce environmentally friendly products in an amount that will almost entirely satisfy the home market demand, the part of it is possible to export. The State plays an important role in the development of the agricultural sector, but there is also the need to pay special attention to formation of the correct marketing strategies, in order to define the company’s prospects for the development and provide the assessment of innovation potential. |
topic |
grocery market food marketing agribusiness competitiveness Georgia |
url |
http://www.business-inform.net/export_pdf/business-inform-2017-9_0-pages-35_38.pdf |
work_keys_str_mv |
AT mamuladzegelaa themarketingproblemsoffoodmarketsingeorgia AT mamuladzegelaa marketingproblemsoffoodmarketsingeorgia |
_version_ |
1724972256361185280 |