The Marketing Problems of Food Markets in Georgia

In the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, c...

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Main Author:	Mamuladze Gela A.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-09-01
Series:	Bìznes Inform
Subjects:	grocery market food marketing agribusiness competitiveness Georgia
Online Access:	http://www.business-inform.net/export_pdf/business-inform-2017-9_0-pages-35_38.pdf

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spelling	doaj-9299e1f96fce4b109b62128e9fa4d52c2020-11-25T01:57:48ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2017-09-0164763538The Marketing Problems of Food Markets in GeorgiaMamuladze Gela A. 0Doctor of Sciences (Economics), Professor, Batumi Shota Rustaveli State UniversityIn the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, can produce environmentally friendly products in an amount that will almost entirely satisfy the home market demand, the part of it is possible to export. The State plays an important role in the development of the agricultural sector, but there is also the need to pay special attention to formation of the correct marketing strategies, in order to define the company’s prospects for the development and provide the assessment of innovation potential.http://www.business-inform.net/export_pdf/business-inform-2017-9_0-pages-35_38.pdfgrocery marketfood marketingagribusinesscompetitivenessGeorgia
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Mamuladze Gela A.
spellingShingle	Mamuladze Gela A. The Marketing Problems of Food Markets in Georgia Bìznes Inform grocery market food marketing agribusiness competitiveness Georgia
author_facet	Mamuladze Gela A.
author_sort	Mamuladze Gela A.
title	The Marketing Problems of Food Markets in Georgia
title_short	The Marketing Problems of Food Markets in Georgia
title_full	The Marketing Problems of Food Markets in Georgia
title_fullStr	The Marketing Problems of Food Markets in Georgia
title_full_unstemmed	The Marketing Problems of Food Markets in Georgia
title_sort	marketing problems of food markets in georgia
publisher	Research Centre of Industrial Problems of Development of NAS of Ukraine
series	Bìznes Inform
issn	2222-4459 2311-116X
publishDate	2017-09-01
description	In the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, can produce environmentally friendly products in an amount that will almost entirely satisfy the home market demand, the part of it is possible to export. The State plays an important role in the development of the agricultural sector, but there is also the need to pay special attention to formation of the correct marketing strategies, in order to define the company’s prospects for the development and provide the assessment of innovation potential.
topic	grocery market food marketing agribusiness competitiveness Georgia
url	http://www.business-inform.net/export_pdf/business-inform-2017-9_0-pages-35_38.pdf
work_keys_str_mv	AT mamuladzegelaa themarketingproblemsoffoodmarketsingeorgia AT mamuladzegelaa marketingproblemsoffoodmarketsingeorgia
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The Marketing Problems of Food Markets in Georgia

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