HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021

HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021

This paper presents an analysis on the impact generated by hosting the International Festival of Education, 2013 edition, on Iasi’s image and its contribution in the competition for winning the title "European Capital of Culture 2021". The article reviews aspects related to culture, events...

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Main Authors: Ancuta-Mihaela ZETIU, Patricia BERTEA
Format: Article
Language:English
Published: Alexandru Ioan Cuza University of Iasi 2015-10-01
Series:EURINT
Subjects:
destination image
city branding
cultural events
Online Access:http://cse.uaic.ro/eurint/proceedings/index_htm_files/EURINT2015_ZET.pdf
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spelling doaj-9328083087674735b4317474863a5dda2020-11-25T02:31:24ZengAlexandru Ioan Cuza University of IasiEURINT2393-23842393-23842015-10-012387403HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021Ancuta-Mihaela ZETIU0Patricia BERTEA1Alexandru Ioan Cuza University of Iasi, RomaniaAlexandru Ioan Cuza University of Iasi, RomaniaThis paper presents an analysis on the impact generated by hosting the International Festival of Education, 2013 edition, on Iasi’s image and its contribution in the competition for winning the title "European Capital of Culture 2021". The article reviews aspects related to culture, events and city branding, the strategy and the effects of hosting a cultural event on the host city. Cultural event was discussed as a tool used for urban regeneration and branding a tourist destination. Moreover, statistics show how the event contributed to increase tourism in Iasi.http://cse.uaic.ro/eurint/proceedings/index_htm_files/EURINT2015_ZET.pdfdestination imagecity brandingcultural events
collection DOAJ
language English
format Article
sources DOAJ
author Ancuta-Mihaela ZETIU
Patricia BERTEA
spellingShingle Ancuta-Mihaela ZETIU
Patricia BERTEA
HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
EURINT
destination image
city branding
cultural events
author_facet Ancuta-Mihaela ZETIU
Patricia BERTEA
author_sort Ancuta-Mihaela ZETIU
title HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
title_short HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
title_full HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
title_fullStr HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
title_full_unstemmed HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021
title_sort how a tourist destination may become a brand by means of events – a case study on iasi as a candidate for european cultural capital 2021
publisher Alexandru Ioan Cuza University of Iasi
series EURINT
issn 2393-2384
2393-2384
publishDate 2015-10-01
description This paper presents an analysis on the impact generated by hosting the International Festival of Education, 2013 edition, on Iasi’s image and its contribution in the competition for winning the title "European Capital of Culture 2021". The article reviews aspects related to culture, events and city branding, the strategy and the effects of hosting a cultural event on the host city. Cultural event was discussed as a tool used for urban regeneration and branding a tourist destination. Moreover, statistics show how the event contributed to increase tourism in Iasi.
topic destination image
city branding
cultural events
url http://cse.uaic.ro/eurint/proceedings/index_htm_files/EURINT2015_ZET.pdf
work_keys_str_mv AT ancutamihaelazetiu howatouristdestinationmaybecomeabrandbymeansofeventsacasestudyoniasiasacandidateforeuropeanculturalcapital2021
AT patriciabertea howatouristdestinationmaybecomeabrandbymeansofeventsacasestudyoniasiasacandidateforeuropeanculturalcapital2021
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