Frequency of behavior witnessed and conformity in an everyday social context.

Conformity is thought to be an important force in human evolution because it has the potential to stabilize cultural homogeneity within groups and cultural diversity between groups. However, the effects of such conformity on cultural and biological evolution will depend much on the particular way in...

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Bibliographic Details
Main Authors: Nicolas Claidière, Mark Bowler, Sarah Brookes, Rebecca Brown, Andrew Whiten
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4064983?pdf=render