Detecting the Influencer on Social Networks Using Passion Point and Measures of Information Propagation <sup>†</sup>
Influencer marketing is a modern method that uses influential users to approach goal customers easily and quickly. An online social network is a useful platform to detect the most effective influencer for a brand. Thus, we have an issue: how can we extract user data to determine an influencer? In th...
Main Authors: | Tai Huynh, Hien Nguyen, Ivan Zelinka, Dac Dinh, Xuan Hau Pham |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-04-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/7/3064 |
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