Convenience, Accessibility, and the Demand for Fast Food
This study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtainin...
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Western Agricultural Economics Association
2001-07-01
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doaj-94e007b2352747b08c51af72883682962020-11-25T02:56:54ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852001-07-01261587410.22004/ag.econ.3116231162Convenience, Accessibility, and the Demand for Fast FoodMark D. JekanowskiJames K. BinkleyJames S. EalesThis study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data are used to estimate demand equations in two time periods, incorporating changes in availability as well as prices, income, and various demographic characteristics. Our findings show that greater availability has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth.https://ageconsearch.umn.edu/record/31162conveniencefast foodsupplier-induced demandtravel costs |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mark D. Jekanowski James K. Binkley James S. Eales |
spellingShingle |
Mark D. Jekanowski James K. Binkley James S. Eales Convenience, Accessibility, and the Demand for Fast Food Journal of Agricultural and Resource Economics convenience fast food supplier-induced demand travel costs |
author_facet |
Mark D. Jekanowski James K. Binkley James S. Eales |
author_sort |
Mark D. Jekanowski |
title |
Convenience, Accessibility, and the Demand for Fast Food |
title_short |
Convenience, Accessibility, and the Demand for Fast Food |
title_full |
Convenience, Accessibility, and the Demand for Fast Food |
title_fullStr |
Convenience, Accessibility, and the Demand for Fast Food |
title_full_unstemmed |
Convenience, Accessibility, and the Demand for Fast Food |
title_sort |
convenience, accessibility, and the demand for fast food |
publisher |
Western Agricultural Economics Association |
series |
Journal of Agricultural and Resource Economics |
issn |
1068-5502 2327-8285 |
publishDate |
2001-07-01 |
description |
This study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data are used to estimate demand equations in two time periods, incorporating changes in availability as well as prices, income, and various demographic characteristics. Our findings show that greater availability has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth. |
topic |
convenience fast food supplier-induced demand travel costs |
url |
https://ageconsearch.umn.edu/record/31162 |
work_keys_str_mv |
AT markdjekanowski convenienceaccessibilityandthedemandforfastfood AT jameskbinkley convenienceaccessibilityandthedemandforfastfood AT jamesseales convenienceaccessibilityandthedemandforfastfood |
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1724711716561879040 |