Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment. Design/Methodology/Approach – The paper contains analysis of theoretical...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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| Series: | Tržište |
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| Online Access: | https://hrcak.srce.hr/file/360959 |