Measuring consumer awareness in a developing country
This article describes the measurement and comparison of different levels of consumer awareness observed in an empirical investigation in Bophuthatswana. The findings confirm the existence of five factors of consumer awareness viz. bargain hunting, general consumer knowledge, product knowledge, info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1993-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/560 |