Öğrencilerin GSM Operatörü Tercihinin Analitik Hiyerarşi Süreci Yöntemiyle Belirlenmesi(Determination of University Students’ Preferences of GSM Operator Using the Analytic Hierarchy Process Method)

• Main Authors: Süleyman DÜNDAR, Fatih ECER
• Format: Article
• Language: deu
• Published: Celal Bayar University 2008-01-01
• Series: Yönetim ve Ekonomi
• Subjects: Analitik Hiyerarşi Süreci (AHS); GSM Operatörü; Cep Telefonu; Analytic Hierarchy Process (AHP); GSM Operator; Mobile Phone
• Online Access: http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C15S12008/195_205.pdf

The aim of this study is to determine the preferences of university students when buying mobile phone line GSM operators (Turkcell, Vodafone, Avea) with the analytic hierarchy process method. Students compared each decision criterion and GSM operators on the base of each criterion using analytic hierarchy process importance level scale. Weighted score of decision criteria were calculated according to the students’ evaluation. The rank of the preferred GSM operators is determined first according to each criterion and then to all criteria as a whole. Ranking for preference of GSM operators as decision criteria is as follows: Based on calling charge criteria Vodafone-Avea-Turkcell; based on calling area criteria Turkcell-Vodafone-Avea; based on family’s GSM operator subscription criteria Turkcell-Vodafone-Avea; based on service quality criteria Turkcell-Vodafone-Avea; based on subscription charge criteria Vodafone-Avea-Turkcell; When these five criterion evaluated as a whole ranking of GSM operators is Turkcell-Vodafone-Avea.