The poster, a meaning ful shape of symbolics mediations prism : the case of WWFposters

• Main Authors: Claudine BATAZZI, Anne PARIZOT
• Format: Article
• Language: English
• Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2015-07-01
• Series: Essachess
• Subjects: meaningful shape; environmental communication; social poster; NGO; narrative creation
• Online Access: http://www.essachess.com/index.php/jcs/article/view/280/323

In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.