Analyzing the Features of Marketing Provision of the Export Activity of Enterprise

• Main Authors: Kiiko Svitlana M., Kozub Viktoriia O.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-01-01
• Series: Bìznes Inform
• Subjects: marketing support; export activity of enterprise; external markets; marketing technologies
• Online Access: http://business-inform.net/export_pdf/business-inform-2018-1_0-pages-339_344.pdf

The article is aimed at substantiating the features and technologies of development and introduction of the marketing provision of export activity of enterprise at its entrance to external markets. The specifics of influence factors and of the barriers of entry to foreign external have been provided. The stages of entry into external markets are defined and generalized considering the characteristics and recommendations at each stage. The main stages of the process of export marketing activity of enterprise have been described. The current technologies of the marketing provision of export activity of enterprise have been presented. The types of interaction with consumers at the external market and the corresponding digital marketing provision, which will help to increase efficiency and success of the international activity of enterprise, have been allocated.