Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study
Abstract Background Alcohol Use Disorders (AUD) are among the most prevalent mental disorders in the world. They are the leading risk factor for premature mortality and disability among 15 to 49-year-olds. Links between alcohol marketing and patterns of alcohol consumption are well defined in adoles...
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Online Access: | https://doi.org/10.1186/s13011-020-00329-8 |
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doaj-9894022da19b42f98328b357120352872020-12-06T12:23:32ZengBMCSubstance Abuse Treatment, Prevention, and Policy1747-597X2020-11-0115111010.1186/s13011-020-00329-8Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary studyMorgane Guillou Landreat0Céline Beauvais1Marie Grall Bronnec2Delphine Le Goff3Jean Yves Le reste4Delphine Lever5Antoine Dany6Karine Gallopel Morvan7EA SPURBO 7479, Université de Bretagne OccidentaleMD, Addictive disorders center, CH MorlaixUMR 1246 SPHERE, University of Nantes / ToursEA SPURBO 7479, Université de Bretagne OccidentaleEA SPURBO 7479, Université de Bretagne OccidentaleMD, CHRU BREST, Addictology Unit CHRU BRESTEA SPURBO 7479, Université de Bretagne OccidentaleEHESP, School of Public Health, CREM UMR CNRSAbstract Background Alcohol Use Disorders (AUD) are among the most prevalent mental disorders in the world. They are the leading risk factor for premature mortality and disability among 15 to 49-year-olds. Links between alcohol marketing and patterns of alcohol consumption are well defined in adolescents but there is few data on the impact of alcohol marketing on a population of drinkers with an AUD and seeking treatment. This study was designed in collaboration among researchers specialising in addictive disorders, in social marketing and primary care. Methods This was a monocentric, cross-sectional, descriptive study. The main objective of this study was to define the type of marketing identified by drinkers with an AUD who were seeking treatment and their beverage preferences. Drinkers aged 18+ with an AUD and seeking treatment were included. A descriptive analysis and a logistic regression were carried out . Results N = 91 patients were included, 73.6% were male, the average age was 46.2 years. 72% said they were not influenced by alcohol marketing, but 76% recalled an alcohol advertisement in the last 6 months. The most frequently reported beverage preferences were wine (39.6%), standard beers (29.6%), spirits (27.5%) and strong beers (16.5%). Conclusions Patients with AUD, defined as vulnerable, reported exposure to alcohol marketing but did not seem to identify it consciously. Marketing influences differed according to beverage preferences. These results need to be confirmed by a larger study.https://doi.org/10.1186/s13011-020-00329-8AlcoholMarketingAdvertisingAlcohol use disorders |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Morgane Guillou Landreat Céline Beauvais Marie Grall Bronnec Delphine Le Goff Jean Yves Le reste Delphine Lever Antoine Dany Karine Gallopel Morvan |
spellingShingle |
Morgane Guillou Landreat Céline Beauvais Marie Grall Bronnec Delphine Le Goff Jean Yves Le reste Delphine Lever Antoine Dany Karine Gallopel Morvan Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study Substance Abuse Treatment, Prevention, and Policy Alcohol Marketing Advertising Alcohol use disorders |
author_facet |
Morgane Guillou Landreat Céline Beauvais Marie Grall Bronnec Delphine Le Goff Jean Yves Le reste Delphine Lever Antoine Dany Karine Gallopel Morvan |
author_sort |
Morgane Guillou Landreat |
title |
Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
title_short |
Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
title_full |
Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
title_fullStr |
Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
title_full_unstemmed |
Alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
title_sort |
alcohol use disorders, beverage preferences and the influence of alcohol marketing: a preliminary study |
publisher |
BMC |
series |
Substance Abuse Treatment, Prevention, and Policy |
issn |
1747-597X |
publishDate |
2020-11-01 |
description |
Abstract Background Alcohol Use Disorders (AUD) are among the most prevalent mental disorders in the world. They are the leading risk factor for premature mortality and disability among 15 to 49-year-olds. Links between alcohol marketing and patterns of alcohol consumption are well defined in adolescents but there is few data on the impact of alcohol marketing on a population of drinkers with an AUD and seeking treatment. This study was designed in collaboration among researchers specialising in addictive disorders, in social marketing and primary care. Methods This was a monocentric, cross-sectional, descriptive study. The main objective of this study was to define the type of marketing identified by drinkers with an AUD who were seeking treatment and their beverage preferences. Drinkers aged 18+ with an AUD and seeking treatment were included. A descriptive analysis and a logistic regression were carried out . Results N = 91 patients were included, 73.6% were male, the average age was 46.2 years. 72% said they were not influenced by alcohol marketing, but 76% recalled an alcohol advertisement in the last 6 months. The most frequently reported beverage preferences were wine (39.6%), standard beers (29.6%), spirits (27.5%) and strong beers (16.5%). Conclusions Patients with AUD, defined as vulnerable, reported exposure to alcohol marketing but did not seem to identify it consciously. Marketing influences differed according to beverage preferences. These results need to be confirmed by a larger study. |
topic |
Alcohol Marketing Advertising Alcohol use disorders |
url |
https://doi.org/10.1186/s13011-020-00329-8 |
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