The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

Online apparel shopping has become more and more popular and has attracted many consumers. This research aims to study how these perceived benefits and perceived risks influenced Internet users on buying apparel online. A survey of 298 white-collar women was carried out to identify the benefits and...

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Main Authors: Hoang Thi Phuong Thao, Nguyen Ngoc Thanh Hai
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2016-10-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/117
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spelling doaj-98f0213e8b29468e8bc5fbd9da12e3202021-06-09T08:08:54ZengHO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCEHo Chi Minh City Open University Journal of Science - Economics and Business Administration2734-93142734-95862016-10-0162112210.46223/HCMCOUJS.econ.en.6.2.117.2016100The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in VietnamHoang Thi Phuong Thao0Nguyen Ngoc Thanh Hai1Ho Chi Minh City Open University, VietnamHo Chi Minh City Open University, VietnamOnline apparel shopping has become more and more popular and has attracted many consumers. This research aims to study how these perceived benefits and perceived risks influenced Internet users on buying apparel online. A survey of 298 white-collar women was carried out to identify the benefits and risks when buying apparel online. Five dimensions of perceived benefits (i.e. convenience shopping, abundance and liking product, competitive price, enjoyment, and comfortable shopping) and three dimensions of perceived risks (i.e. financial risk, product risk, and time risk) were ascertained by exploratory factor analysis. The correlation between these benefits and risks with online purchasing intention was explored by multiple regression tests. The result demonstrates that consumers perceive benefits more than risks in online apparel shopping. While ‘comfortable shopping’ has the strongest effect on respondents’ intention, ‘competitive price’ has the lowest effect. Among the risks, product risk is of highest concern, followed by financial risk and time risk. The result also shows that middle-age white-collar women of 31 to 40 years old have the intention to shop apparel online higher than other groups.https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/117perceived benefitsperceived risksonline apparel shopping
collection DOAJ
language English
format Article
sources DOAJ
author Hoang Thi Phuong Thao
Nguyen Ngoc Thanh Hai
spellingShingle Hoang Thi Phuong Thao
Nguyen Ngoc Thanh Hai
The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
perceived benefits
perceived risks
online apparel shopping
author_facet Hoang Thi Phuong Thao
Nguyen Ngoc Thanh Hai
author_sort Hoang Thi Phuong Thao
title The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
title_short The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
title_full The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
title_fullStr The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
title_full_unstemmed The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam
title_sort effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in vietnam
publisher HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
series Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
issn 2734-9314
2734-9586
publishDate 2016-10-01
description Online apparel shopping has become more and more popular and has attracted many consumers. This research aims to study how these perceived benefits and perceived risks influenced Internet users on buying apparel online. A survey of 298 white-collar women was carried out to identify the benefits and risks when buying apparel online. Five dimensions of perceived benefits (i.e. convenience shopping, abundance and liking product, competitive price, enjoyment, and comfortable shopping) and three dimensions of perceived risks (i.e. financial risk, product risk, and time risk) were ascertained by exploratory factor analysis. The correlation between these benefits and risks with online purchasing intention was explored by multiple regression tests. The result demonstrates that consumers perceive benefits more than risks in online apparel shopping. While ‘comfortable shopping’ has the strongest effect on respondents’ intention, ‘competitive price’ has the lowest effect. Among the risks, product risk is of highest concern, followed by financial risk and time risk. The result also shows that middle-age white-collar women of 31 to 40 years old have the intention to shop apparel online higher than other groups.
topic perceived benefits
perceived risks
online apparel shopping
url https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/117
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