Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters?
Purpose – Current study is an attempt to understand what motivates local Muslim Leisure Tourists to travel domestically. This study further investigates the impacts of gender differences and generation gaps towards the local Muslim Leisure Tourists’ tour motivation and the respective determinants...
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Faculty of tourism and hospitality management
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doaj-99224ee83aba40d28f52e9146f9e89262020-11-25T02:49:58ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772020-06-0126121323110.20867/thm.26.1.12Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters?Gengeswari Krishnapillai0https://orcid.org/0000-0001-5459-3487See Ying Kwok1https://orcid.org/0000-0002-0715-493XUniversiti Tunku Abdul Rahman, Faculty Business and Finance Department of Marketing Jalan Universiti Bandar Barat. 31900, Kampar, Perak, MalaysiaNibong Tebal Penang 14300, MalaysiaPurpose – Current study is an attempt to understand what motivates local Muslim Leisure Tourists to travel domestically. This study further investigates the impacts of gender differences and generation gaps towards the local Muslim Leisure Tourists’ tour motivation and the respective determinants. Design/Methodology/Approach – Muslim Leisure Tourists who have been on the domestic leisure tours were approached to participate in the self-administered survey. Upon processing the data, 371 sets of responses were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings – Four motivational factors, i.e. bond of Silaturrahim, knowledge widening, relaxation, and Islamic facilities had significant influence on the local Muslim Leisure Tourists’ intention to travel. Multi-group Analysis (MGA) highlighted a homogeneous nature of local Muslim Leisure Tourists whose tour motivation was deemed to be identical despite gender differences and the generation gaps. Originality of the research – In line with the study’s key finding, i.e. homogeneity nature of local Muslim Leisure Tourists, “one for all strategy” is deemed appropriate instead of gender and generational specific marketing strategy.https://thm.fthm.hr/images/issues/vol26no1/12_KrishmaPillai_Kwok.pdftravel motivationlocal touristsmuslim leisure touristsgendergenerationmalaysia |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Gengeswari Krishnapillai See Ying Kwok |
spellingShingle |
Gengeswari Krishnapillai See Ying Kwok Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? Tourism and Hospitality Management travel motivation local tourists muslim leisure tourists gender generation malaysia |
author_facet |
Gengeswari Krishnapillai See Ying Kwok |
author_sort |
Gengeswari Krishnapillai |
title |
Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
title_short |
Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
title_full |
Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
title_fullStr |
Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
title_full_unstemmed |
Uncovering the Muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
title_sort |
uncovering the muslim leisure tourists’ motivation to travel domestically – do gender and generation matters? |
publisher |
Faculty of tourism and hospitality management |
series |
Tourism and Hospitality Management |
issn |
1330-7533 1847-3377 |
publishDate |
2020-06-01 |
description |
Purpose – Current study is an attempt to understand what motivates local Muslim Leisure Tourists
to travel domestically. This study further investigates the impacts of gender differences and
generation gaps towards the local Muslim Leisure Tourists’ tour motivation and the respective
determinants.
Design/Methodology/Approach – Muslim Leisure Tourists who have been on the domestic leisure
tours were approached to participate in the self-administered survey. Upon processing the data,
371 sets of responses were analysed using Partial Least Squares Structural Equation Modelling
(PLS-SEM) technique.
Findings – Four motivational factors, i.e. bond of Silaturrahim, knowledge widening, relaxation,
and Islamic facilities had significant influence on the local Muslim Leisure Tourists’ intention to
travel. Multi-group Analysis (MGA) highlighted a homogeneous nature of local Muslim Leisure
Tourists whose tour motivation was deemed to be identical despite gender differences and the
generation gaps.
Originality of the research – In line with the study’s key finding, i.e. homogeneity nature of local
Muslim Leisure Tourists, “one for all strategy” is deemed appropriate instead of gender and
generational specific marketing strategy. |
topic |
travel motivation local tourists muslim leisure tourists gender generation malaysia |
url |
https://thm.fthm.hr/images/issues/vol26no1/12_KrishmaPillai_Kwok.pdf |
work_keys_str_mv |
AT gengeswarikrishnapillai uncoveringthemuslimleisuretouristsmotivationtotraveldomesticallydogenderandgenerationmatters AT seeyingkwok uncoveringthemuslimleisuretouristsmotivationtotraveldomesticallydogenderandgenerationmatters |
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1724741036621692928 |