A Study on Hürriyet and Twitter Within the Framework of Intermedia Agenda-Setting

<p>Over the past two decades, many studies have been conducted on agenda-setting theory focusing on the relationship between mainstream media and internet platforms. However, these studies predominantly addressed the phenomena within the American media context. Therefore, the knowledge about a...

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Bibliographic Details
Main Author: Gizem Melek
Format: Article
Language:English
Published: Ankara Haci Bayram Veli University 2017-06-01
Series:İletişim Kuram ve Araştırma Dergisi
Subjects:
Online Access:http://iletisimdergisi.hacibayram.edu.tr/site/index.php/IKAD/article/view/304
Description
Summary:<p>Over the past two decades, many studies have been conducted on agenda-setting theory focusing on the relationship between mainstream media and internet platforms. However, these studies predominantly addressed the phenomena within the American media context. Therefore, the knowledge about a totally different context such as Turkey is unclear. That is the reason why, in this study, I intend to close the gap by analyzing the intermedia agenda-setting relationship between online Turkish mainstream media and social media. The data were collected from a major newspaper, <em>Hürriyet,</em> and Twitter twice per day, mornings and evenings, from 8 February 2015 to 14 February 2015. Later, two separate content analyses were conducted, and cross-lagged panels were designed to examine the hypothesized relationships which predicted a bi-directional influence between mainstream media and Twitter. The results revealed no clear intermedia agenda-setting relationship between media.</p>
ISSN:2147-4524