Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important th...
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University of Windsor
2016-07-01
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Online Access: | https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/4672 |
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doaj-99985bf9b6d74b2ab30ed48f6960e9b72020-11-25T03:12:39ZengUniversity of WindsorInformal Logic0824-25770824-25772016-07-0136213615810.22329/il.v36i2.46723656Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and RhetoricJens Elmelund KjeldsenIn rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/4672argumentation, audience, reception, rhetoric, visual argumentation, focus group, noninteractive audience. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Jens Elmelund Kjeldsen |
spellingShingle |
Jens Elmelund Kjeldsen Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric Informal Logic argumentation, audience, reception, rhetoric, visual argumentation, focus group, noninteractive audience. |
author_facet |
Jens Elmelund Kjeldsen |
author_sort |
Jens Elmelund Kjeldsen |
title |
Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric |
title_short |
Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric |
title_full |
Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric |
title_fullStr |
Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric |
title_full_unstemmed |
Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric |
title_sort |
studying rhetorical audiences – a call for qualitative reception studies in argumentation and rhetoric |
publisher |
University of Windsor |
series |
Informal Logic |
issn |
0824-2577 0824-2577 |
publishDate |
2016-07-01 |
description |
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users. |
topic |
argumentation, audience, reception, rhetoric, visual argumentation, focus group, noninteractive audience. |
url |
https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/4672 |
work_keys_str_mv |
AT jenselmelundkjeldsen studyingrhetoricalaudiencesacallforqualitativereceptionstudiesinargumentationandrhetoric |
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