When an “Educated” Black Man Becomes Lighter in the Mind’s Eye

We offer novel evidence that a Black man appears lighter in the mind’s eye following a counter-stereotypic prime, a phenomenon we refer to as skin tone memory bias . In Experiment 1, participants were primed subliminally with the counter-stereotypic word educated or with the stereotypic word ignoran...

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Bibliographic Details
Main Authors: Avi Ben-Zeev, Tara C. Dennehy, Robin I. Goodrich, Branden S. Kolarik, Mark W. Geisler
Format: Article
Language:English
Published: SAGE Publishing 2014-01-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244013516770