The influence of membership program on customer loyalty mediated by customer satisfaction

The influence of membership program on customer loyalty mediated by customer satisfaction

This research aimed to determine the effect of the membership programs on customer loyalty of “Kartu Aku” users at Alfamart Sunan Kalijaga Street, Malang City by involving customer satisfaction as mediating variable. This research employed a quantitative approach with a sample of 161 respondents det...

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Bibliographic Details
Main Authors: Fadhil Muhammad, Fatkhur Rozi, Achmad Sani Supriyanto
Format: Article
Language:English
Published: Ümit Hacıoğlu 2021-09-01
Series:International Journal of Research In Business and Social Science
Subjects:
membership program
customer loyalty
customer satisfaction
Online Access:https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1362

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