Performant Brand Management Contribution to the Company Success on International Market
The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image. The core element of the internationalisation strategy of the brand is the identity. The position...
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| Format: | Article |
| Language: | English |
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General Association of Economists from Romania
2007-02-01
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| Series: | Theoretical and Applied Economics |
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| Online Access: | http://www.ectap.ro/articole/194.pdf |
