Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion
Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST)...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2019-06-01
|
Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/548 |
id |
doaj-9b4922ce19ad46388664a8588dfe89e0 |
---|---|
record_format |
Article |
spelling |
doaj-9b4922ce19ad46388664a8588dfe89e02020-11-25T03:40:05ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262019-06-015110.26710/jbsee.v5i1.548Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual DiscussionPg Mohd Auzae Mohd Pg Arshad0Rohaizat BaharunNorzaidahwati ZaidinMr Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST) and gamification in supporting engagement relationships. Methodology- This paper proposed a quantitative method in determine the relationship between independent and dependent variables of engagement behavior. It also used a cross-sectional design because the data will be collected in a short period of time. Findings- The finding of this paper is expected to support the justification of goal-setting theory (GST) and gamification in explaining the user engagement relationship. It also enriches the knowledge of goal-setting theory (GST) and gamification in body of literature. Practical Implication- A further studies should be given to the goal-setting theory (GST) and gamification in order to enhance the user engagement on mobile fitness app especially for Malaysian Millennial Group. Social Implication- By studying goal-setting theory (GST) and gamification in mobile fitness app engagement context, it will promote a healthy and fitness lifestyle among Malaysian millennial group that also can contribute to healthy lifestyles practice in social community. https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/548Goal-Setting TheoryGamificationEngagementMobile Fitness AppMalaysian Millennial Group |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Pg Mohd Auzae Mohd Pg Arshad Rohaizat Baharun Norzaidahwati Zaidin |
spellingShingle |
Pg Mohd Auzae Mohd Pg Arshad Rohaizat Baharun Norzaidahwati Zaidin Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion Journal of Business and Social Review in Emerging Economies Goal-Setting Theory Gamification Engagement Mobile Fitness App Malaysian Millennial Group |
author_facet |
Pg Mohd Auzae Mohd Pg Arshad Rohaizat Baharun Norzaidahwati Zaidin |
author_sort |
Pg Mohd Auzae Mohd Pg Arshad |
title |
Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion |
title_short |
Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion |
title_full |
Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion |
title_fullStr |
Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion |
title_full_unstemmed |
Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion |
title_sort |
goal-setting theory (gst) and gamification relationship in increasing mobile fitness apps engagement: a conceptual discussion |
publisher |
CSRC Publishing |
series |
Journal of Business and Social Review in Emerging Economies |
issn |
2519-089X 2519-0326 |
publishDate |
2019-06-01 |
description |
Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST) and gamification in supporting engagement relationships.
Methodology- This paper proposed a quantitative method in determine the relationship between independent and dependent variables of engagement behavior. It also used a cross-sectional design because the data will be collected in a short period of time.
Findings- The finding of this paper is expected to support the justification of goal-setting theory (GST) and gamification in explaining the user engagement relationship. It also enriches the knowledge of goal-setting theory (GST) and gamification in body of literature.
Practical Implication- A further studies should be given to the goal-setting theory (GST) and gamification in order to enhance the user engagement on mobile fitness app especially for Malaysian Millennial Group.
Social Implication- By studying goal-setting theory (GST) and gamification in mobile fitness app engagement context, it will promote a healthy and fitness lifestyle among Malaysian millennial group that also can contribute to healthy lifestyles practice in social community.
|
topic |
Goal-Setting Theory Gamification Engagement Mobile Fitness App Malaysian Millennial Group |
url |
https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/548 |
work_keys_str_mv |
AT pgmohdauzaemohdpgarshad goalsettingtheorygstandgamificationrelationshipinincreasingmobilefitnessappsengagementaconceptualdiscussion AT rohaizatbaharun goalsettingtheorygstandgamificationrelationshipinincreasingmobilefitnessappsengagementaconceptualdiscussion AT norzaidahwatizaidin goalsettingtheorygstandgamificationrelationshipinincreasingmobilefitnessappsengagementaconceptualdiscussion |
_version_ |
1724536559276916736 |