Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion
Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST)...
Main Authors: | Pg Mohd Auzae Mohd Pg Arshad, Rohaizat Baharun, Norzaidahwati Zaidin |
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Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2019-06-01
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Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/548 |
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