Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG

Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG

Este relato apresenta e discute o uso dos Role Playing Games (RPGs) no ensino do Marketing, especificamente, em disciplinas ministradas nos cursos de Administração e de Hotelaria da Escola Técnica Estadual Albert Einstein – Casa Verde, São Paulo (estado de São Paulo) –, no segundo semestre de 2005....

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Bibliographic Details
Main Author: Aragão, Rodrigo Moura Lima de
Format: Article
Language:English
Published: Universidade Federal de São Carlos 2009-05-01
Series:Revista Eletrônica de Educação
Subjects:
Role Playing Games e educação
Role Playing Games e ensino do Marketing
ensino do Marketing
RPG didático
Role Playing Games and education
Role Playing Games and teaching of Marketing
teaching of Marketing
RPG teaching
Online Access:http://www.reveduc.ufscar.br/index.php/reveduc/article/viewFile/39/38

Internet

http://www.reveduc.ufscar.br/index.php/reveduc/article/viewFile/39/38

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