Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
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Language: | English |
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LLC "CPC "Business Perspectives"
2012-07-01
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Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
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doaj-9b8666cfce62449ca9d9eb270d9ac23e2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824627Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sectorMohamed A. Nassarhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mohamed A. Nassar |
spellingShingle |
Mohamed A. Nassar Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector Innovative Marketing |
author_facet |
Mohamed A. Nassar |
author_sort |
Mohamed A. Nassar |
title |
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
title_short |
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
title_full |
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
title_fullStr |
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
title_full_unstemmed |
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
title_sort |
harnessing the power of social networks for branding hotel services: evidence from the egyptian hotel sector |
publisher |
LLC "CPC "Business Perspectives" |
series |
Innovative Marketing |
issn |
1814-2427 1816-6326 |
publishDate |
2012-07-01 |
url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
work_keys_str_mv |
AT mohamedanassar harnessingthepowerofsocialnetworksforbrandinghotelservicesevidencefromtheegyptianhotelsector |
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1724585336678383616 |