Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector

Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector

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Bibliographic Details
Main Author: Mohamed A. Nassar
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf
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spelling doaj-9b8666cfce62449ca9d9eb270d9ac23e2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824627Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sectorMohamed A. Nassarhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Mohamed A. Nassar
spellingShingle Mohamed A. Nassar
Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
Innovative Marketing
author_facet Mohamed A. Nassar
author_sort Mohamed A. Nassar
title Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
title_short Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
title_full Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
title_fullStr Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
title_full_unstemmed Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
title_sort harnessing the power of social networks for branding hotel services: evidence from the egyptian hotel sector
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2012-07-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf
work_keys_str_mv AT mohamedanassar harnessingthepowerofsocialnetworksforbrandinghotelservicesevidencefromtheegyptianhotelsector
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