Vampires, colonist ancestors, and identity. Promoting Sibiu and Romania through culture1 (Vampiri, strămoşi ai coloniştilor şi identitate. Promovarea Sibiului şi a României prin cultură)
The article seeks to describe the impact of a cultural mega-event on a specific city context in post-communist Romania. Our case-study of Sibiu – European Capital of Culture 2007 underlines the importance of cultural events for the identity-building process in the new post-communist settings. On one...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura Institutul European Iasi
2014-09-01
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| Series: | Polis: Revista de Stiinte Politice |
| Subjects: | |
| Online Access: | http://www.revistapolis.ro/journal-archives/issue-3-5-2014/89-issue-3-5-2014/297-varia-vampires,-colonist-ancestors,-and-identity.html |
| Summary: | The article seeks to describe the impact of a cultural mega-event on a specific city context in post-communist Romania. Our case-study of Sibiu – European Capital of Culture 2007 underlines the importance of cultural events for the identity-building process in the new post-communist settings. On one hand, the cultural event in Sibiu managed to enhance the city’s image and to promote Romania worldwide by stressing on the multicultural identity of the city, the ethnic cooperation and trust in a region still marked by ethnic conflict and hatred. On the other hand, Sibiu’s multiculturalism and Europeanization might become a landmark for Romania and transform into an actual brand, which could finally replace ‘Dracula’ as the main identification label for Romania. Instead of promoting a supernatural, remote, sinister, and even backward Transylvania, the new brand could more properly speak about modern, tolerant and peaceful Romania. |
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| ISSN: | 1221-9762 2344-5750 |