Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015
Background Very little is known about the prices of new non-combustible tobacco products such as electronic cigarettes. Moreover, because of this paucity of data, it is difficult to evaluate the cost for individuals to use e-cigarettes and similar products relative to combustible tobacco products. A...
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doaj-9c466a11296f4bd7863e9ed3ed5287142020-11-24T23:10:04ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8390283902Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015Alex Liber0Michal Stoklosa1Jeffrey Drope2Jidong Huang3Frank Chaloupka4American Cancer Society, Intramural Research, United States of AmericaAmerican Cancer Society, Intramural Research, United States of AmericaAmerican Cancer Society, Intramural Research, United States of AmericaGeorgia State University, School of Public Health, United States of AmericaUniversity of Illinois at Chicago, United States of AmericaBackground Very little is known about the prices of new non-combustible tobacco products such as electronic cigarettes. Moreover, because of this paucity of data, it is difficult to evaluate the cost for individuals to use e-cigarettes and similar products relative to combustible tobacco products. As governments consider economic policies such as taxation to address tobacco use, an understanding of the changing landscape of product prices will be crucial. Methods This study utilizes Nielsen retail scanner data from 53 designated market areas in the United States from the period of 2011 through 2015 to examine the trends in tobacco product prices over time and in relation to one another. Average prices for combustible cigarettes, rechargeable e-cigarettes, and e-liquid were calculated for each market and a payback period to recoup the investment in an e-cigarette was calculated in a similar manner to Liber et al., 2016 (Tobacco Control). Constant growth regression was employed to determine rates of change over time. Results We find that prices for combustible cigarettes and e-cigarette refills increased during the period of 2011-2015, while prices for disposable and rechargeable e-cigarettes decreased. However, overall, combustible cigarette prices remained lower than disposable e-cigarette prices. The period to recoup the purchase of a rechargeable e-cigarette for a pack-a-day smoker who has switched from combustible cigarettes decreased from 12 to 2 days. 2011 2012 2013 2014 2015 AAPC Combustible Cigarettes 5.42 5.47 5.55 5.70 5.82 1.90% E-cigarette Starter Kit 31.37 27.58 21.89 13.70 12.29 -23.37% E-cigarette Refill 2.16 3.03 3.14 3.09 3.01 6.70% Payback Period 12.02 7.29 5.20 2.59 2.15 -37.60% [Mean Product Prices in 53 Nielsen DMAs, 2015 USD] Conclusions In the United States, the cost of e-cigarettes quickly approached parity with combustible cigarettes. Future observation of the effects of relative prices on consumption patterns will guide the development of enlightened tax and price policies around the world.http://www.journalssystem.com/tid/Converging-combustible-and-electronic-cigarette-prices-evidence-for-Nielsen-retail,83902,0,2.htmlWCTOH |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Alex Liber Michal Stoklosa Jeffrey Drope Jidong Huang Frank Chaloupka |
spellingShingle |
Alex Liber Michal Stoklosa Jeffrey Drope Jidong Huang Frank Chaloupka Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 Tobacco Induced Diseases WCTOH |
author_facet |
Alex Liber Michal Stoklosa Jeffrey Drope Jidong Huang Frank Chaloupka |
author_sort |
Alex Liber |
title |
Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 |
title_short |
Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 |
title_full |
Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 |
title_fullStr |
Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 |
title_full_unstemmed |
Converging combustible and electronic cigarette prices: evidence for Nielsen retail scanner data in the United States from 2011 to 2015 |
title_sort |
converging combustible and electronic cigarette prices: evidence for nielsen retail scanner data in the united states from 2011 to 2015 |
publisher |
European Publishing |
series |
Tobacco Induced Diseases |
issn |
1617-9625 |
publishDate |
2018-03-01 |
description |
Background
Very
little is known about the prices of new non-combustible tobacco products such
as electronic cigarettes. Moreover, because of this paucity of data, it is
difficult to evaluate the cost for individuals to use e-cigarettes and similar
products relative to combustible tobacco products. As governments consider economic policies
such as taxation to address tobacco use, an understanding of the changing
landscape of product prices will be crucial.
Methods
This
study utilizes Nielsen retail scanner data from 53 designated market areas in
the United States from the period of 2011 through 2015 to examine the trends in
tobacco product prices over time and in relation to one another. Average prices
for combustible cigarettes, rechargeable e-cigarettes, and e-liquid were calculated
for each market and a payback period to recoup the investment in an e-cigarette
was calculated in a similar manner to Liber et al., 2016 (Tobacco Control). Constant
growth regression was employed to determine rates of change over time.
Results
We find that prices for combustible cigarettes and
e-cigarette refills increased during the period of 2011-2015, while prices for
disposable and rechargeable e-cigarettes decreased. However, overall,
combustible cigarette prices remained lower than disposable e-cigarette prices.
The period to recoup the purchase of a rechargeable e-cigarette for a
pack-a-day smoker who has switched from combustible cigarettes decreased from
12 to 2 days.
2011 2012 2013 2014 2015 AAPC Combustible Cigarettes 5.42 5.47 5.55 5.70 5.82 1.90% E-cigarette Starter Kit 31.37 27.58 21.89 13.70 12.29 -23.37% E-cigarette Refill 2.16 3.03 3.14 3.09 3.01 6.70% Payback Period 12.02 7.29 5.20 2.59 2.15 -37.60%
[Mean Product Prices in 53 Nielsen DMAs, 2015 USD]
Conclusions
In
the United States, the cost of e-cigarettes quickly approached parity with
combustible cigarettes. Future observation of the effects of relative prices on
consumption patterns will guide the development of enlightened tax and price
policies around the world. |
topic |
WCTOH |
url |
http://www.journalssystem.com/tid/Converging-combustible-and-electronic-cigarette-prices-evidence-for-Nielsen-retail,83902,0,2.html |
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