Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana.
This study focused on guesthouses and aimed to examine the dimensions of experience quality, determine customers’ perceptions of experience quality and investigate various relationships: between the experience quality dimensions and experience quality; between experience quality and satisfaction; a...
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2016-08-01
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doaj-9c53626661a44f03be98a3ba738fa4a52020-11-24T21:24:36ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2016-08-0154Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana.Dr. Felix Amoah0Prof. Laetitia Radder 1Prof. Laetitia Radder 2Nelson Mandela Metropolitan UniversityNelson Mandela Metropolitan UniversityNelson Mandela Metropolitan UniversityThis study focused on guesthouses and aimed to examine the dimensions of experience quality, determine customers’ perceptions of experience quality and investigate various relationships: between the experience quality dimensions and experience quality; between experience quality and satisfaction; and between satisfaction and behavioural intentions. A structural equation model confirmed these relationships. The findings of the study resulted from the views of 541 customers of 51 guesthouses in Ghana. The results will assist guesthouse managers in developing and implementing a competitive customer experience strategy that can enhance customer satisfaction, positive behavioural intentions, growth and sustainability.http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_5__4_.pdfBehavioural intentionsExperience qualityGhanaGuesthouseSatisfaction |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Dr. Felix Amoah Prof. Laetitia Radder Prof. Laetitia Radder |
spellingShingle |
Dr. Felix Amoah Prof. Laetitia Radder Prof. Laetitia Radder Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. African Journal of Hospitality, Tourism and Leisure Behavioural intentions Experience quality Ghana Guesthouse Satisfaction |
author_facet |
Dr. Felix Amoah Prof. Laetitia Radder Prof. Laetitia Radder |
author_sort |
Dr. Felix Amoah |
title |
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. |
title_short |
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. |
title_full |
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. |
title_fullStr |
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. |
title_full_unstemmed |
Experience quality dimensions and customer perceptions: A case study of guesthouses in Ghana. |
title_sort |
experience quality dimensions and customer perceptions: a case study of guesthouses in ghana. |
publisher |
AfricaJournals |
series |
African Journal of Hospitality, Tourism and Leisure |
issn |
2223-814X |
publishDate |
2016-08-01 |
description |
This study focused on guesthouses and aimed to examine the dimensions of experience quality, determine customers’ perceptions of experience quality and investigate various relationships: between the experience quality dimensions and experience quality; between experience quality and satisfaction; and between satisfaction and behavioural intentions. A structural equation model confirmed these relationships. The findings of the study resulted from the views of 541 customers of 51 guesthouses in Ghana. The results will assist guesthouse managers in developing and implementing a competitive customer experience strategy that can enhance customer satisfaction, positive behavioural intentions, growth and sustainability. |
topic |
Behavioural intentions Experience quality Ghana Guesthouse Satisfaction |
url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_5__4_.pdf |
work_keys_str_mv |
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