An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking

• Main Author: Katrandjiev Hristo
• Format: Article
• Language: English
• Published: Srpsko udruženje za marketing 2011-01-01
• Series: Marketing (Beograd. 1991)
• Subjects: consumer behavior; economic crisis; consumption
• Online Access: http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711101044K.pdf

This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or diminish the negative results from economic crisis, etc. The research project is planned, organized and realized within the Scientific Research Program of The University of National and World Economy, Sofia, Bulgaria. This paper discusses only a part of the research results and analysis. The rest of the research results will be published in a separate paper.