An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking
This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or d...
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Srpsko udruženje za marketing
2011-01-01
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711101044K.pdf |
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doaj-9cc127d8ef7d489999560db7d930687c2020-11-24T23:20:53ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642011-01-01421445210.5937/markt1101044K0354-34711101044KAn empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit takingKatrandjiev Hristo0Department 'Marketing and Strategic Planning', University of World and National Economy, Sofia, BulgariaThis paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or diminish the negative results from economic crisis, etc. The research project is planned, organized and realized within the Scientific Research Program of The University of National and World Economy, Sofia, Bulgaria. This paper discusses only a part of the research results and analysis. The rest of the research results will be published in a separate paper.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711101044K.pdfconsumer behavioreconomic crisisconsumption |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Katrandjiev Hristo |
spellingShingle |
Katrandjiev Hristo An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking Marketing (Beograd. 1991) consumer behavior economic crisis consumption |
author_facet |
Katrandjiev Hristo |
author_sort |
Katrandjiev Hristo |
title |
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking |
title_short |
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking |
title_full |
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking |
title_fullStr |
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking |
title_full_unstemmed |
An empirical investigation of economic crisis's impact on consumer behaviour in Bulgaria: Changes of spending, saving and bank credit taking |
title_sort |
empirical investigation of economic crisis's impact on consumer behaviour in bulgaria: changes of spending, saving and bank credit taking |
publisher |
Srpsko udruženje za marketing |
series |
Marketing (Beograd. 1991) |
issn |
0354-3471 2334-8364 |
publishDate |
2011-01-01 |
description |
This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or diminish the negative results from economic crisis, etc. The research project is planned, organized and realized within the Scientific Research Program of The University of National and World Economy, Sofia, Bulgaria. This paper discusses only a part of the research results and analysis. The rest of the research results will be published in a separate paper. |
topic |
consumer behavior economic crisis consumption |
url |
http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711101044K.pdf |
work_keys_str_mv |
AT katrandjievhristo anempiricalinvestigationofeconomiccrisissimpactonconsumerbehaviourinbulgariachangesofspendingsavingandbankcredittaking AT katrandjievhristo empiricalinvestigationofeconomiccrisissimpactonconsumerbehaviourinbulgariachangesofspendingsavingandbankcredittaking |
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