Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior
This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online su...
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Online Access: | https://www.mdpi.com/2071-1050/13/10/5552 |
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doaj-9cd6c3fbde964f4ab960acb2a1a826082021-06-01T00:11:35ZengMDPI AGSustainability2071-10502021-05-01135552555210.3390/su13105552Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed BehaviorWenjie Xu0Hyo-Jin Youn1Choong-Ki Lee2College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, KoreaCollege of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, KoreaCollege of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, KoreaThis study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications.https://www.mdpi.com/2071-1050/13/10/5552COVID-19model of goal-directed behaviornon-pharmaceutical interventionscruise toursustainable developmentdecision-making process |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Wenjie Xu Hyo-Jin Youn Choong-Ki Lee |
spellingShingle |
Wenjie Xu Hyo-Jin Youn Choong-Ki Lee Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior Sustainability COVID-19 model of goal-directed behavior non-pharmaceutical interventions cruise tour sustainable development decision-making process |
author_facet |
Wenjie Xu Hyo-Jin Youn Choong-Ki Lee |
author_sort |
Wenjie Xu |
title |
Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior |
title_short |
Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior |
title_full |
Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior |
title_fullStr |
Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior |
title_full_unstemmed |
Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior |
title_sort |
role of non-pharmaceutical interventions for covid-19 in cruise tourists’ decision-making process: an extended model of goal-directed behavior |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2021-05-01 |
description |
This study developed an extended model of goal-direct behavior (EMGB) to investigate the role of non-pharmaceutical interventions (NPIs) in predicting latent cruise travelers’ decision-making process in the COVID-19 pandemic context to foster the growth of a sustainable cruise business. An online survey was conducted for Korean respondents with experience of being on a cruise, and a total of 288 valid data were collected. The proposed model was examined using SmartPLS 3.0. Results show that in general, antecedents of MGB affected the desire, which in turn influenced cruise travelers’ behavioral intentions. Desire was also found to affect NPIs, which influenced behavioral intentions. Results reveal that the perception of COVID-19 affected NPIs and behavioral intention during COVID-19. Findings provide academia with theoretical implications and cruise managers with practical implications. |
topic |
COVID-19 model of goal-directed behavior non-pharmaceutical interventions cruise tour sustainable development decision-making process |
url |
https://www.mdpi.com/2071-1050/13/10/5552 |
work_keys_str_mv |
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1721415578256670720 |